Project: Brochure and Posters for Marketing
Type: Print, Digital, Social Media
Tools: Adobe Creative Suite: InDesign, Illustrator, Photoshop
Project Overview
Modernizing marketing efforts
The London Program already had a rich design legacy before I joined the project. My role was to evolve its visual identity to better connect with a new generation of students. One of the biggest challenges was building trust with stakeholders. It’s never easy to let go of what’s familiar!
Past Designs
My goal was to modernize the typography and overall design of these posters to match the new generation of law students.
Design Process
My design process typically begins with rough sketches, followed by quick digital mockups to gather feedback. From there, I refine the work into a final design. Here are some examples of this process.
2024- Final Designs
Results
A full cohort off to London
Over the last few years, the refreshed designs have been met with enthusiasm and consistently positive feedback.
In 2024–2025, despite several budget cuts, the program's marketing efforts were successful, and all spaces were filled with students from Southwestern Law School and other law schools.
Other Years- Final Poster Designs
